Custom challenge coins have been useful for the different sectors of the market and public. There have been several things that have proved to be useful for a better tomorrow. All those people who have a setup that needs to be promoted for new and different things off and on use the help of coins. People give out coins for free at traffic signals to attract public. Others attach themselves to others for a better promotion, giving sale and other purposes.

With the use of challenge coins in the civil sector the basic aim of using them for the military people as a way to encourage, honor and reward the different soldiers has been sidelined in the eyes of the civilians. However they are as useful in the military sector as in the civil departments. The general public has got access to the coins, and there are several people who collect them.

The collection of the different types of coins is worth thousands of dollars. There are others who are aware of the beauty of the coins and they keep designing new coins with different shapes and sizes. The most common is the one that is made in the shape of a bottle opener. They are multi purpose and they provide a great deal of help in advertising and promotion. It is a good idea for all those who are setting up new franchises or new business to promote their business by using unique challenge coins, a new way of advertising.